WhatsApp Marketing for Businesses in Saudi Arabia 2024: How to Get Started?

WhatsApp Marketing for Businesses in Saudi Arabia 2024: How to Get Started?

What is WhatsApp marketing?

WhatsApp Marketing is using “WhatsApp" to advertise your goods and services and interact with targeted customers. WhatsApp is commonly used by us to frequently interact with our friends and family.

This makes the app the most convenient means of communication with your customers. Businesses in Saudi Arabia can use it for advertising, promoting, and answering questions from customers.

Let's focus on the reasons why WhatsApp marketing is already being used by so many brands and why you should give it a try!

Benefits of WhatsApp Marketing for Businesses

The benefits of WhatsApp marketing are simple to understand. Let's explore a few of them:

• Worldwide Reach:
  WhatsApp was named as the top smartphone communication app in 2023. With support for 70 languages, it is utilized by over 2 billion users in more than 180 countries.
• High Engagement:
  Be sure that your marketing messages will be seen the most since the average user spends 17 hours a month on the app and checks it 12 times a day globally.
• High Open Rate:
  Compared to other channels, WhatsApp messages have an incredible 98% of open rate; these numbers will assure you that your business will reach a maximum of your customers.
• Simple API Integrations:
  WhatsApp provides a programmable API, making it simple to incorporate into any current marketing stack to facilitate WhatsApp messaging on a large scale. Or else you can also choose a WhatsApp API provider like Connect Saudi to start your WhatsApp marketing journey.
• Full-funnel Interactions:
  With WhatsApp, you can communicate with your customers via a single channel from the point of discovery to the point of purchase and beyond, keeping them interested and coming back by giving offers and updates.
• Perfect for Users in Business:
  With features and capabilities created especially for business use cases, the WhatsApp Business Platform offers businesses of all sizes the option to send brand messages to users' inboxes.
• Dialogue-based Marketing:
  WhatsApp is one of the greatest platforms for maintaining conversational and personal marketing engagements because of its rich messaging features, where brands can conduct a two-way communication by answering their customer's queries.

How to Set Up WhatsApp Marketing to Promote Your Business

Setting up a WhatsApp Business account is the first step towards starting WhatsApp marketing. Small Business owners can use WhatsApp business for their marketing needs. This account may be accessed by both iOS and Android users. Here is a step-by-step tutorial to assist you in downloading and successfully configuring your WhatsApp Business account:

Step 1: Install the WhatsApp Business App

Start by downloading the app by searching for "WhatsApp Business" in the Apple App Store or Google Play Store. This app's capabilities can improve your WhatsApp marketing approach because it was created with businesses in mind.

Step 2: Agree to the Conditions

You will be required to accept the terms and conditions after downloading the app. This step is required to move forward with the setup, regardless of whether you decide to read them or not.

Step 3: Set Up Your Company Cell Phone Number

You need to use a different phone number to register on the app from the one connected to your personal WhatsApp account. If your phone has two SIM slots, you might choose to use one for business and one for personal use.

In addition, if your existing handset does not allow dual SIM, you might need to purchase a new phone and SIM card.

Step 4: Include Your Company Details

It's now time to add your company name and logo to personalize your account. To keep things professional, it's best to use your actual business name and logo.

Step 5: Setup and Examine Business Preferences

With the help of WhatsApp Business, you may present your company as a more established brand. Open the business settings and provide the required data, including your company's address, description, and operating hours.

You can also program automated messages, such as goodbye and greeting messages, which are important for effectively managing your WhatsApp marketing for business.

Note: Meta has introduced WhatsApp business for Small business owners to promote and interact with their customers. Whereas for mid and big-size businesses, who deal with a huge number of customers, WhatsApp Business API can help them set up their WhatsApp for marketing. Connect Saudi will be the perfect fit for your WhatsApp marketing journey.

Conclusion