A Guide to Promotional Text Messages: Definitions, Tips, and Examples
What is promotional SMS?
Here are some ideas for using promotional SMS to get your clients interested:
- Welcome messages
- Timely sales and reductions
- Launches of new products
- Registrations for upcoming events
- Requests for comments and surveys
Tips for Using Promotional SMS
Here are a few SMS practices and suggestions that can make sure your promotional SMS campaigns are a success:
- Get permission: Keep in mind that SMS is an opt-in channel, meaning you cannot message recipients without their express consent. Obtain consent by using text-to-join keywords, sign-up forms, or online forms.
- Keep it brief: Make sure your messages are clear, nice, and direct. You do not need to use all 160 characters just because you have them available.
- Segment your audience: Send pertinent text messages to your recipients by segmenting your list of recipients. You can make sure your audience only receives promotional SMS campaigns that are relevant to their needs and interests by segregating them.
Promotional Text Message Examples and Templates
When these best practices are only instructions, it might be challenging to see them in action, isn’t it?
Here are a few examples for you to relate better:1. Notify about Flash Sale
A flash sale is one of the finest strategies to boost sales. This kind of SMS marketing works well in Saudi Arabia during the slow season, as it encourages quick action. Using straightforward calls to action (CTAs) and time-sensitive language to elicit quick responses when messaging a flash sale could be a plus. As an example, consider this:
Hi buddies! There's a Friday flash sale going on at [brand name]. For the next twelve hours, get up to 50% off on your favorite products! All set to make a sale! [Link]
Give them an instant link to your website or e-commerce platform so they can easily complete their purchases, and you can monitor how many people interact with the text.
2. Invitation to the Loyalty Program
Do you want to increase the loyalty of your customers? Add them to a loyalty club so they can receive incentives for their purchases. Sending them a text outlining the advantages of signing up can serve as an incentive for them to self-register instead of waiting for them to visit your business in person. Additionally, remember to include a trackable link so that you can monitor the success of your strategy.
Enjoyed shopping at [brand’s name]? Become a member of our loyalty club to receive unique offers and surprise gifts and earn points on every transaction! Sign up at [link] right now to start making money!
3. Promotion of Events
Sending out text invites to your events can increase participation. If registration is required, give a link that will send prospective attendees to your registration platform or landing page. This will help you examine invitee interests and encourage positive answers. You should also highlight some of the benefits of going and clearly indicate how to RSVP.
A promotional statement for an event might resemble something like this:Hello, this is [brand’s name]. Join us on [day and hour] for an exclusive event. Take home a short token of love from us, mingle with like-minded individuals, and experience engaging workshops! Click this link to RSVP: [link].
4. New Product Notification
SMS are a fantastic method to promote new products and boost sales. If you've recently introduced a new product, speak in an upbeat manner and make it simple for customers to view the goods online by including a link, in order to motivate quick action. Then, use a clear call to action to guide your audience on what to do.
Finally, the long wait is over! We recently received [product name], and it's ready for you. Before it sells out, get yours right away at [link].
5. Requests for Customer Feedback
Are you wondering how to make improvements to draw in more business? Request assistance from your present clientele by means of a review or survey.
Asking them to write favorable evaluations could be tempting, but resist the urge since it may affect their willingness to offer feedback. Additionally, it cannot give a true image of how clients feel about your goods or services.
Seek an honest review (either positive or negative) rather than attempting to influence what they write.
Here's an example of how to receive text reviews:Hello [name of client], We appreciate your recent transaction. How do you currently feel about [product name]? Kindly provide your honest reviews: [Link]
6. A Special Birthday Deal
A customized birthday offer sent via SMS is a wonderful approach to boost customer loyalty and make them feel appreciated. To make sure you get the customer's birthday correct, gather it during the sign-up or account creation process.
When the time comes, write them a unique note that makes them feel even more special. You can even mention their name or make reference to their past purchases or interests.
Hi [name of customer], today is your day! Happy birthday, [name of customer]! Save [%] on your subsequent purchase by clicking [link].
To sum up
Sending promotional SMS is one of the powerful ways for businesses to engage with customers, promote their company's products, and increase their sales. By using effective templates writing your message in a relevant and short way and following practices like obtaining consent, businesses can see significant results.
Send promotional SMS, such as a flash sale, launching a new product, or inviting customers to join a loyalty program. Promotional texts offer a direct way to communicate and build relationships with customers.
With the correct approach, SMS marketing can help you connect with customers in a correct way and drive growth results. Choose Connect Saudi as your bulk SMS provider, and engage your customers while sending promotional messages.
