Retailers have started using SMS marketing services to attract more and more customers to their stores while developing long-term relationships and trust with their customers. One of the best strategies to encourage regular store visits is to set up a loyalty program via SMS.
Retailers use texting services for a number of things, such as product information, brand marketing, news about new releases, discounts, and special seasonal rate cards. Retailers think SMS marketing is the best tool available for their marketing campaigns.
They think that texting their clients will allow them to communicate with them directly. Customers today are very busy, as time is now what matters most. Retailers now need to market their products more directly, modernly, and with better understanding. SMS marketing seems to be the most straightforward and effective method of sending notifications and updates on sales and promotions.
What is Bulk SMS Marketing?
Sending campaigns or promotional messages to your customers via text messaging is known as bulk SMS marketing. Retailers may send out notifications, updates, and one-time deals using SMS marketing.
Unlike email, text messages are short, with a limit of 160 characters. SMS campaigns pop up on the mobile phones of your customers within minutes of being sent. Depending on the client's mobile phone settings, they may get a push notification as soon as your message is delivered.
Benefits of Retail SMS Marketing
A cell phone is more often owned than a toothbrush. Try to understand that.
Some individuals, including 78% of Gen Z, believe that their mobile phone is their most crucial tool for going online.
SMS marketing is a certain approach to connecting with customers on their chosen channel and boosting sales for your retail business.
Here are some other advantages of SMS marketing to take into account, in addition to the obvious one of expanding your retail business:
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Bulk SMS performance is higher than email marketing.
20% is the typical open rate for email marketing. The same opposite with it SMS has 98% of open rates.
Email marketing has an average click-through rate (CTR) of 2.5%, while the CTR for SMS marketing is often about 19%.
Sales rise when consumer involvement levels rise. This is why it makes sense for your retail company to test out SMS marketing.
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Connect with your customers and increase engagement.
People use their cell phones for two hours and fifty-one minutes a day on average, and 52% of them use mobile internet.
Use retail SMS marketing to connect with your customers where they spend a significant amount of time using their phones.
This study from February 2020 found that 61% of Gen Z had made a mobile purchase in the previous month.
It makes perfect sense to implement SMS marketing for your retail company. By quickly and easily getting in front of your customers, where they already spend the majority of their time, you can increase engagement.
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SMS marketing engages businesses with customers.
Utilize SMS marketing to interact with current and potential clients at various points in the purchasing process.
SMS is a good way to stay in touch with existing clients, encourage follow-up purchases, and promote client loyalty and retention.
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Bulk SMS marketing can increase sales.
According to the report, customers who receive SMS marketing messages are 45% more likely to convert than those who do not receive these messages.
According to the same survey, retailers typically experience engagement rates for SMS marketing that are six to eight times greater than those for email marketing.
3 tips that will boost your business
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Use the exclusive benefits of SMS..
Don't simply use your SMS marketing service to share information about ongoing discounts, as we all know that SMS can be used to send promotional SMS. Try to offer variety to your mobile alliance. This would aid in spreading word of mouth about your mobile campaign and establishing client credibility.
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Use SMS as a marketing tool.
SMS is most effective when used as part of a comprehensive marketing strategy. So why not include a phrase that customers can send through SMS to receive a new text message with a special offer? Add the keyword to your Facebook profile or tweet it out. Add a different option to connect to our mobile network to your Facebook profile. Save emails, texts, and other documents containing information on how to contact your mobile alliance.
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Choose the correct service provider.
There are several excellent SMS marketing providers on the internet. Choose after giving consideration to what is important to you. Cost is obviously important. The tools they offer to help you construct your mobile list are equally important.
Uses of Bulk SMS in the Retail Sector
Check out how these well-known businesses use SMS marketing to increase engagement and generate sales:
Domino's
In order to stay in touch with its customers, Domino's Pizza uses bulk SMS marketing to send out notifications about new menu items and order updates. This direct approach keeps customers informed and delighted about what they are ordering, which increases profits, improves engagement, and builds loyalty.
There is no need to have an internet connection to reach your customers when you have bulk SMS marketing at your fingertips.
Zepto
Bulk SMS marketing is used by Zepto to inform clients about new items, promotions, and order updates. By guaranteeing that clients never miss out on the newest deals and discounts, this open communication increases sales, improves engagement, and promotes customer loyalty.
Nykaa
Guess what? It is also used by Nykaa to inform clients about sales, new products, and special offers. It's a quick approach to increase revenue and keep customers interested in the newest cosmetic trends.
You can also make your business reach a number of customers with just a simple step: choose a capable service provider like Connect Saudi, which has multiple options for you, such as bulk SMS or WhatsApp business API.
Conclusion
Bulk SMS greatly impacts the retail sector. For businesses, a new age of relationship-building and client interaction has begun. Because of its large, individualized, and direct approach, bulk SMS has enabled businesses to contact their target clients more effectively and efficiently than ever before.
Bulk SMS has essentially transformed the retail industry by revolutionizing how businesses interact with their customers. Higher engagement rates, better customer relationships, and improved business outcomes have resulted from the capacity to deliver targeted, personalized communications right into consumers' wallets.
With technology advancing and encouraging growth and innovation in the years to come, bulk SMS will surely continue to play a critical role in the retail industry's marketing and communication strategy.
Make Connect Saudi your choice for the retail sector in Saudi Arabia.
